Forever 21 can’t stop getting sued.
According to Refinery 29, Gucci has slapped the fast-fashion retailer with a lawsuit over the alleged unauthorized use of its trademarked stripe design.
Gucci sent its first cease-and-desist letter to Forever 21 back in
December of 2016. The Italian label reportedly asked the brand to
discontinue the items that featured either the blue-red-blue or
green-red-green stripes, as they were too similar to Gucci’s iconic
pattern.
Rather than fall back and comply,
Forever 21 decided to take legal action first and filed a suit against
Gucci earlier this year. In the complaint, the brand requested
protection against the trademark of “a parallel stripe design of
alternating bands colored blue-red-blue and green-red-green.” Forever 21
insisted it was not guilty of trademark infringement, and asked the
court to permit the brand’s use of the colored stripes, in addition to
canceling Gucci's stripe trademarks.
On
Tuesday, Gucci officially filed two counterclaims against Forever 21.
The first asks for the dismissal of the brand’s initial complaint; the
second is for trademark infringement, trademark dilution, and unfair
competition.
“Gucci has today taken steps to
finally put an end to U.S. mass retailer Forever 21’s blatant
exploitation of Gucci’s famous and iconic blue-red-blue and
green-red-green stripe webbing trademarks,” Gucci wrote in a statement
to Refinery 29.
“[…]Despite Forever 21’s attempt to use its lawsuit to intimidate Gucci
into ceasing its trademark enforcement efforts, Gucci is as committed
as ever to protecting its long established intellectual property rights,
which are at the heart of the brand's identity, and to ending once and
for all Forever 21's reprehensible exploitation of its distinctive
trademarks and those of other brands who have suffered the same type of
piracy.”
This isn’t new territory for Forever 21. The brand has been sued by brands like Adidas, Diane von Fürstenberg, Puma and H&M. It’s also been accused of ripping off designs from Kanye West’s tour merchandise, Thrasher, and more.
